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Business & Finance - Marketing/Management
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Advertising Age
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- Consists of advertising and marketing information from the
industry's leading magazine, including features such as the Daily Deadline
(today's news), interactive media and marketing, smart marketers, interactions,
facts and features, transactions, portfolios and awards, and the option to place
yourself in the Ad Age database to receive updates and more detailed
information. Ad Age has also developed a 'one stop resource for marketing
information', which is a multiple link to the combined information of Hotwired
magazine, Ad Age, and Organic Online magazine. |
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Project 2000
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- Project 2000 is a research program on marketing in computer
mediated environments. The objectives of Project 2000 are "to enrich and
stimulate the knowledge base on the role of marketing in new media
environments, provide a principal point for the discussion and exchange of
these ideas, and impact business practice in this emerging area." Project 2000
offers visitors a vast Web and Internet marketing archive including a
searchable database as well as a vast collection of links to marketing and
advertising information on the Net. |
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Workforce Online
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- Workforce Online is an impressive resource for human resource
managers and anyone else involved in hiring, training, and managing a staff.
The heart of the site is the Research Center, an archive of articles from the
Workforce and Personnel Journal print magazines. Other spots worth checking
out are the Workday Digest, with cartoons and tips, and Dialogue, a collection
of interactive discussion boards. Some areas of the site require a free
registration. |
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